![]() ![]() It might feel like adding motion to your company logo is just the hot new trend, but brands have been animating their logos for decades. If all you’re doing is adding a little movement just for the sake of it, chances are you won’t gain much from the effort. Generally speaking, there’s a place for logo animation for most brands, as long as it’s carefully considered within your overall marketing strategy. On the other hand, animation may seem inappropriate in sectors that require a high level of trust and seriousness. Younger audiences who are active on social media may be particularly receptive to logo animation, and many lifestyle-orientated brands can easily incorporate motion in a way that feels fun and fresh. As a huge part of your branding, you need to make sure that an animated logo fits in with the overall tone of your business, and that it’s suitable for your sector and target audience. It’s worth noting that logo animation might not be suitable for every business. Overall, the researchers concluded that one thing is clear: animation can be a powerful tool for engaging our attention and improving our cognitive abilities. For example, animation that uses bright colors and simple shapes tends to be more effective than animation that is more complex and detailed. Some types of animation are more effective at capturing our attention and helping us learn than others. They also found that not all animation is created equal. This is because animation tends to be more engaging and interesting than other types of media, like text or photos. Studies, such as "Psychological Impact and Influence of Animation on Viewer's Visual Attention and Cognition", have found that watching animation can actually improve our ability to pay attention and remember things. In addition to the obvious visual appeal, logo animation can also improve brand recall. Animation can help you to make sure your logo identity is completely unique, setting you apart from the competition – especially if their logo is static! Studies show it works! No matter how hard you try, sometimes brands’ logos end up looking a little similar, especially if they include certain symbols or features that signify what the business does. Existing logos can often be adapted for animation, though you will likely get better results if the design is crafted with animation in mind from the beginning. You don’t necessarily have to get a new logo designed in order to benefit from animation. Movement can help to reinvigorate your identity, even if you don’t have the budget for a full brand refresh. Whether you’re looking to excite and delight your audience or add a little intrigue to your marketing efforts, animation can create an instant reaction that gets you noticed. When used well, logo animation can evoke an emotional response in your audience that can strengthen their connection with your brand. Dynamic movement helps people to better understand and remember your brand, so it will be fresh in their mind the next time they need your product or service. ![]() Videos tend to be easier to comprehend than static images, as the movement gives our brains more information about what we’re looking at. ![]() ![]() By incorporating movement into their logos, brands can tell a story and embody it as part of their visual identity. Even the most carefully crafted logo designs can only say so much in a single image. If a picture is worth a thousand words, imagine how much information you can share through animation. So why should you animate your logo when your static design is performing just fine? Here are some of the benefits that logo animation can bring to your brand. From simple movements to short video scenes, there are almost endless ways to add a little flair to your logo online. Logo animation allows brands to incorporate motion, colour and even sound in their identities. To this end, designers have been including animation in more and more elements of online marketing, helping to make the most of the precious seconds they have to grab the attention of users in the digital space. With print-only marketing a thing of the past, businesses are embracing more engaging and interactive ways to develop their brands online. ![]()
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